In which situation should Market Research NOT be conducted?

Market research is an essential part of the acquisition process, designed to gather information on the marketplace, existing products, and vendor capabilities to inform decision-making. However, there are specific instances when conducting market research is not appropriate or necessary, one of which is after contracts are awarded.

Once contracts are awarded, the purpose of market research shifts. The focus at this stage is on contract management and performance rather than gathering data on potential suppliers or solutions. Market research conducted after the contract has been signed and awarded does not impact the acquisition decision-making process because the decision has already been made.

Conducting market research primarily serves activities such as refining requirements, assessing supplier capabilities, and identifying the best solutions before actual solicitations. At that point in the process, the information has a significant impact. Therefore, it is unnecessary and typically not beneficial to conduct further market research after contracts are signed, as the outcome is already determined.

In contrast, conducting market research before soliciting offers or developing new requirements is crucial for ensuring that the acquisition strategy aligns with current market capabilities and trends. Such research is also relevant in preparation for bundled contracts, where understanding the landscape of offerings is critical.