Market Research is conducted primarily to determine which two aspects?

Market research plays a crucial role in procurement and acquisition strategies, primarily focusing on the identification of products and services that can fulfill the needs of an organization. Conducting market research allows organizations to explore the offerings available in the marketplace and assess whether to pursue commercial products and services or seek out non-developmental items.

Commercial products and services are offerings produced by private sector vendors, which can be readily bought. Understanding this aspect aids agencies in aligning their buying strategies with market availability. Conversely, non-developmental items refer to products and services that can be acquired without the need for extensive research and development, thus saving time and resources.

By concentrating on these aspects, market research informs decision-makers about what products and services are available, which can lead to more informed contract decisions and a better alignment of resources with the organization's goals. This approach ultimately enhances the efficiency and effectiveness of the contracting process, ensuring that the organization engages in procurements that meet its operational needs while also leveraging existing market solutions.