What is a primary goal of conducting Market Research?

The primary goal of conducting Market Research is to determine the availability of commercial products and services. This process is essential for organizations to understand the current landscape of offerings in the market, identify potential suppliers, and assess the competitiveness of various products or services. By gathering data on market conditions, organizations can make informed decisions regarding their procurement strategies, ensuring they acquire quality goods or services that meet their needs.

In the context of contracting and procurement, knowing what products and services are available is crucial for effective planning and execution. It helps organizations identify gaps in the market, recognize innovative solutions, and ultimately aids in negotiating better terms with suppliers. This focus on availability also aligns with ensuring that contracts drawn are not only fulfilling their purpose but also are based on realistic assessments of what the market can provide.

The other options, while potentially relevant in broader organizational contexts, do not directly pertain to the primary objective of market research in procurement. Training staff on procurement, establishing partnerships, and creating marketing strategies are important functions, but they are secondary to the foundational knowledge gained from understanding what products and services are available in the market.