When should market research be conducted according to acquisition standards?

Market research should be conducted on an ongoing basis and appropriate to circumstances because it plays a crucial role in understanding the current state of the market, including trends, capabilities, and pricing. Conducting market research continually allows contracting professionals to gather timely and relevant information that can inform decisions at various stages of the acquisition process.

This ongoing approach ensures that organizations remain responsive to changes in the marketplace, enabling them to identify potential sources, assess competition, and evaluate capabilities relevant to their needs. By being proactive and adapting to circumstances, procurement teams can optimize their strategies, enhance the quality of requirements, and ultimately make more informed decisions that align with the objectives of their acquisition programs.

The other options suggest a more limited or infrequent approach to market research, which does not adequately address the dynamic nature of the marketplace or leverage the benefits that arise from updated and comprehensive market intelligence.