Which group includes customers for the product/service or leaders of activities supported by the procurement effort?

The correct answer focuses on internal stakeholders, who are integral to the procurement process. Internal stakeholders typically include employees and teams within an organization that are directly involved in or affected by the procurement decisions. These individuals often represent various departments such as finance, operations, and project management, and they help define requirements, set priorities, and ensure that the procurement aligns with the organization's overall goals.

By engaging with internal stakeholders, organizations can gather valuable insights into their specific needs and expectations regarding the product or service being procured. This collaboration fosters a better understanding of functional requirements and helps the procurement team make informed decisions that align with organizational objectives.

In contrast, external stakeholders refer more to parties outside the organization, such as suppliers, customers, and regulatory bodies. Governance deals with the framework and policies guiding decision-making processes but does not specifically target the group that uses or leads activities connected to procurement. Stakeholders is a broader term that encompasses both internal and external actors, but the context of the question specifies those directly involved with the organization's internal processes, reinforcing why internal stakeholders is the most appropriate choice.