Which term refers to those who are customers for the product being procured?

The term that refers to those who are customers for the product being procured is internal stakeholders. Internal stakeholders are individuals or groups within an organization who have a vested interest in the successful outcome of a project or product. They typically include employees, management, and other departments that will use or be affected by the product being procured.

In the context of a procurement process, internal stakeholders are crucial because they provide insights, requirements, and feedback that help shape the procurement strategy and ensure that the final product meets the organization's needs. Engaging with internal stakeholders is vital to achieving alignment within the organization and ensuring that the product adds value.

In contrast, external stakeholders include individuals or groups outside the organization who may have an interest in the product or project but do not directly influence its procurement process. Governance refers to the frameworks and systems in place for managing and directing the project or organization, rather than the individuals involved. Stakeholders, as a general term, encompass both internal and external parties, making it less specific when identifying customers within the context of procurement.